Postmedia Network Inc. is captivating another step to better involvement of public through the media with the release of a liberated application for Android smartphones. Having already made its chain of newspapers, including the Ottawa Citizen, National Post, Montreal Gazette, The Vancouver Sun and Calgary Herald, which is available through applications and mobileenabled web sites with tablets like the BlackBerry, iPad and Touchpad HP Playbook, this most recent offering is an additional example of Canada's major publisher of English newspapers which pay to respond to technological trends.
Android is an OS designed by Google Inc., in smart phones made by firms like HTC, LG and Motorola. It is the greatest rising platform and the major competitor for the Apple Inc.'s iPhone. "The Android is rising like wildfire, moreover is the main contender to the iPhone or Apple operating system," Steve Buors said, senior vice president digital media of Postmedia Network and product development. "So it's a great chance for us as an immense news organization in this device."
Android users are virtually any of the leading smartphones, including BlackBerrys and iPhones, whether post-media content can be accessed via mobile network-enabled site. However the Android precise application, offers users a number of additional features like navigation options as to the Android operating system, advanced photography and video, which is easy sharing via social networks or email, links to related news and the option to download content for later viewing online, said by Buors.
The next application for Android is the chain of local newspaper Postmedia network. Buors said the release of the Android application is an additional part of the post-media strategy to network news and satisfied in the format which is best suitable to them.
