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BlackBerry, Facebook and data convergence

BlackBerry Facebook and data convergence

I have a couple of weeks testing the new version of Facebook for BlackBerry application, and the truth is that I have loved: the first version I tested the application in November 2007 seemed very good, as befits the fact that it was developed by Facebook but not by RIM, but this new version 1.5 is well beyond the issue, and falls within what we might consider "data convergence experiments.

The difference is clear: the first version I found that having a Facebbok icon on the screen of the BlackBerry and receive notifications of new events with an "F" blue in the top of my screen I could get my BlackBerry to become at the ideal point from which to manage my Facebook account: instead of using the computer, I had to write updates, answer messages and much more directly from the phone. The application was well developed, clearly taking into account the characteristics and capabilities of the terminal, and the flat rate unlimited BlackBerry made to become the best place to manage my social network interaction. But what is new in the current version that I find so surprising?

The answer is clear: the BlackBerry Facebook application beyond the scope of the application itself, and goes beyond to coordinate with the other terminal applications: as the install, if not modified the parameters, the application begins to take entries from your address book, and see if you can find in your network of contacts from Facebook (in my case, with over three thousand friends on Facebook, the probability of finding a match is relatively high): if so, the application adds the contact information on the photo to use social networking and your name on it. My impression (surely someone has already checked and can display it) is that for the coincidence of the mobile phone number and only binds those who have been assigned to contacts on Facebook, but I do not know for sure. Correspondence can be avoided disabled in the options menu, or lead to a particular contact if the contact simply looking on Facebook and assign it to a token of our phone's address book. Moreover, the application also offers the possibility (pre-activated by default) to synchronize the timing of messages and Facebook to appear in the inbox or on the agenda of the terminal.

Where is the real significance of that? In principle, a person call me and I see its picture on the screen no longer a nice touch especially if muhas know people and you have bad memory, but an anecdotal detail to the end of the day. But take a step further: what happens when we follow this path of convergence of data? Check the address book from your mobile: how many contacts you sense that you have outdated in it? In a world where an increasingly interconnected us through social networks, what happens when a person makes a change in their social network audience - from office, business, phone, address, etc.. - Causes an immediate update on telephone terminals for all those people who have it pointed in their address book? To me, the truth, I think a very good idea. The BlackBerry Facebook application has provided me a clear picture of the practical and tangible it is to have a profile on a social network, a profile that increasingly can be, with appropriate levels of control, our link with the world and those with whom we maintain contact.