Mobile World Cat

Blackberry customers are getting a latest digital music store that is often cheaper or reasonable than Amazon, iTunes, and mostly every other competitor in the United States. How do they do it?

7digital, a United Kingdom based online music content provider has disclosed a new application for BlackBerry smartphones through that the users will be able to download favorite songs or music from the 7digital's wide catalogue of almost eight million tracks.

One of the amazing features of this latest DRM-free service is the fact that the BlackBerry customers could go for download tracks with a lesser bit-rate as on they are moving ahead and at a later time the application will automatically update the music tracks in to superior quality music tracks when a quicker Wi-fi or broadband connection becomes available.

7digital is brags of having a loaded catalogue of tracks in the DRM free 320kbits per second format that it claims offers higher quality than those of provided by its competitors.

If you don't have a Blackberry Smartphone, you could still access the online store on the Web, at us.7digital.com. When you browse their website you will see plenty of music tracks priced at 77 cents. However, several tracks cost 99 cents, and the albums costs 9.99 dollars, but most of the times these are songs cost 1.29 dollar a piece on iTunes.

The 7digital is rolling out the service in the United States at the rate of 77c/track as its albums are priced at 7.77 dollars each making it considerably lower than the single track priced charges by the Apple and Amazon.

Although not much tracks is known about the 7digitals company tie-ups with main record labels in the United States, analysts consider that the 7digital could still make cash while selling at lower rates and it does have the prospective of undercutting iTunes.

There is got to be a catch, right? I mean, after the big iTunes music Price Hike of the year 2009, in which the price of several well-liked iTunes tracks was increased from 99 cents to 1.29 dollar, the competition followed suit. The Lala that increased its costs alongside Amazon, Wal-Mart and Rhapsody, chalked the music tracks price hikes up to an industry shift.

In other terms, the music track industry was demanding or charging more cash from each sale (and it is looking for more), leading the music stores to inform the customers about the price hikes. However, in the meantime, 7Digital Company's CEO (chief executive officer) Ben Drury says to the register that the 7Digital could still make cash at its present prices.

While other online music stores were increasing prices prior this year, Computerworld Company's Seth Weintraub wondered whether the music industry was treating iTunes and Amazon differently in consider to pricing. If so, the similar thing is happening with the 7Digital, helping the music industry by loosening the competition's company grasp on the market.

If not, one thing is sure: Blackberry customers have one more thing to boast about to the iPhone-owning friends.