Delia Rodriguez, who finally had the pleasure of meeting personally on Monday in a visit to the drafting of Soitu after we communicated by phone a bunch of times, called me yesterday to ask about the new BlackBerry Storm, RIM's first handset with touchpad, and includes some of my views on "Panic: The stock market plunges and lose Blackberry keyboard. He started asking me if I happen to her, to which I, with logical reserves who have not tried a terminal that is receiving very good reviews, I said no. But neither I, nor she, nor probably the most advanced BlackBerry users might know.
The Storm, like the Flip, a terminal is designed not to convince the die-hard, to the BlackBerry user hyperproductive with full keyboard and it looks bad to the Pearl with its keyboard shortcut, but rather to open new market by convincing to a user base so far considered as terminals of BlackBerry devices, "boring" or "executive" for a very specific profile. A larger monitor is a major attraction, a tactile interface is interesting for those not used to track keyboard terminals, and having a terminal that directly attacks the iPhone has revolutionized the market is in any case, a good measure competitive. Provided, of course, the complexity introduced in the ministry would not be confusing to customers or to the broad ecosystem of developers and partners who have the mark, and is capable of transforming their terminals around what one comes to mind.
RIM's option has been to seek the extension of its market: if he wants Touchscreen, there goes the Storm. If you like, such as Asia or much of the market in other countries, clamshell terminals open and close, here's the Flip, which is much more than "putting a hinge on the Pearl," because it includes a second screen and several more developments. In the end, it is easy for the user to put the test of a device which, in my experience, often convincing when you spend some days with him in hand, even those who initially saw him reluctantly. "The challenge for me? As I said on other occasions, the conquest of the youth market, this segment of the public that can extract more out of the device capabilities of the mark, and that with adequate commitment of some operators that should be the first interested in develop this portion of current and future market, you can get very good proposals.



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